Eminem‘s brand new single, Killshotsurfaced on YouTube last Friday. The Machine Gun Kelly diss track hit more than 36 million views within its first 24 hours. This broke multiple records and pushed Kanye West’s unique new video, I Love It (ft. Lil Pump), to the #2 spot on YouTube.
Friday’s view count broke two records: Killshot is the biggest debut for a hip-hop track and the third biggest in YouTube history overall. As of this writing, the highly vulgar track weighs in at more than 80 million views.